A site on the internet today is the most indispensable and innovative way to reach the millions of people who are online every day, eager to find what YOU can offer them.
Here are 10 reasons that will help you decide to enter the digital world:
1. Customers can find and contact you from anywhere in the world, even outside of your business hours so that new customers will have access to everything your business has to offer.
2.- An internet site is the fastest and easiest way to communicate your information, from your contact details, location, hours, to contact or purchase forms.
3.- A website projects that you are a serious and professional business, in addition to giving you the opportunity to have a business email address. Potential clients have been shown to be wary of companies that use personal email as their primary form of communication, as well as those who do not have a website.
4.- Having a website allows you to eliminate operational and administrative costs, which gives you the possibility of making your business much more competitive, either by lowering prices, diversifying your products or investing in advertising.
Being extremely dynamic, your site can adapt to be seen on computer, tablet and phone, so your customers are up to date at all times.
The fact that a website is flexible allows it to be adapted to the needs of each client. In addition, it can be modified and grown, at the same time that the business does.
5.- Your site reflects who you are. Through the design, the handled information and the way you present it gives your clients an approach to the type of business you are, what you offer and how much confidence they can have in your business.
6. Working with analysis and positioning tools allow your business to have the possibility of growing at an extraordinary rate. By analyzing what your competition is doing and what is the response that your customers and visitors are having you gain important data to create an effective business plan.
7. Through a website, you can have an easy way to assist your clients, offering frequent asked questions and answers that reduce working hours from your employees by helping them to spend less time on calls or responding emails.
8. Using the right tools to position your site through the search engines, can help your business to have an EXPONENTIAL growth at a faster speed.
A WEBSITE IS THE BEST INVESTMENT YOU CAN MAKE FOR YOUR BUSINESS
SURELY YOU WONDER,
What does a website need?
Each website is unique and responds to the specific needs of those who require it. It’s like a fingerprint, but in cyberspace! However, everyone needs the following items.
It is the mark you leave in the digital world. It helps you to stand out.
It is the basis for establishing your brand on the internet. It is the name by which you will be known.
It is an allocated space on a server that belongs to a provider, so that your site can store all its information.
A certificate serves as an “electronic passport” that establishes the credentials of an online entity when doing business on the web.
The content of a site must be developed taking into account the audience to whom it is directed, and the clear goals that the service or product provider establishes. It should also be integrated into the site in such a way that it adds functionality to the page.
It is a visual proposal that has to go beyond looking good. Different functionalities must be considered so that the visitor’s navigation is carried out correctly and efficiently. Likewise, it requires that the integration of design elements be adequate with the graphic image of each client and their specific needs.
It is when the visual proposal is transferred to the development of the site. Its complexity varies depending on the number of pages, extra functions, links, images, and other elements that are handled according to each digital proposal.
It is an analysis of the browsing behavior that a certain user may have within the site and that is part of the information architecture. It should be developed with the participation of the target customer in mind and their interaction with the povided information.
An SEO plan (searching engine optimization) is an initiative designed to achieve the best results in terms of positioning a certain site, taking into account a series of aspects, such as market conditions, the resources available and the expectations established.
It is characterized by the combination and use of marketing strategies in digital media to expand the presence and authority of the brand online.
In order to increase the traffic of people to the site, content is developed to keep the information updated, not only about the services and / or products that are offered, but about events that happen around them as well.
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